Dr. Sarah Holloway ND, LAc

What needs to change in order for you to live the life you’ve always wanted? My goal is to help you answer that question, make those changes and experience thriving physical and emotional wellbeing.
Just like a tree has roots and branches, disease has symptoms (branches) and cause(s) (roots). Conventional medicine focuses on the branches of disease, but I search for the root(s). Symptoms are merely the body’s way of saying something is wrong. Each body is telling a unique story and understanding that story is the key to finding wellness.

What I love most about my job is that I get to offer people hope through patient empowerment. One of the tenets of naturopathic medicine is “docere” or? to teach.? In my practice this is accomplished by helping patients to understand what their symptoms mean, what is going on in their bodies, and the reasoning behind each component of our treatment plan. In this way, each patient develops his/her personal “toolbox” of information and resources that provide the foundation for better health throughout the future.


I am a scientist, student, educator and practitioner of the art of medicine. I received my medical degree from National College of Natural Medicine in Portland, OR, where I also initiated my studies in Chinese herbology and acupuncture. I concluded my master of Oriental medicine at Five Branches University in Santa Cruz, CA, while growing the private medical practice I currently enjoy as a family doctor in Santa Cruz.

Before arriving at National College of Natural Medicine I studied Psychology and Biology at the University of Texas in Austin, where I also completed pre-medical requirements, graduating summa cum laude with highest honors. After graduating from UT, I spent several years traveling the world and working as a research scientist at the Smithsonian Tropical Research Institute in Panama.

My transformation into the physician I am today began much earlier. My earliest memories are of the farmlands where I grew up in a small, Northwest Oklahoma town. As an only child, much of my time was spent outside with only our animals and the wilderness as my companion. Thus my fascination with the natural world was present in my earliest memories and burns just as brightly today as I explore the redwoods and oceans of beautiful Northern California.


I am proud to say I am the only doctor in Santa Cruz county who is licenced to practice primary care, naturopathy and acupuncture! My unique background in science and research, in addition to more “alternative” medical philosophies, allows me to keep one foot firmly rooted in each of these worlds.

Early in my clinical experience I discovered the power of combining conventional, naturopathic and Chinese medicine. Naturopathic medicine is the science of health. It requires a comprehensive understanding of the interconnectedness of the various organ systems, physiology, and biochemistry. Chinese medicine provides specificity through attention to nuances of tissue state, archetype and the energetic nature of all life. Conventional medicine is a powerful tool to be used when necessary to prevent crisis or create a “bandaid” until the underlying cause of disease can be identified and corrected.

As a primary care physician, I treat both acute and chronic health concerns. A typical visit with me will include a detailed health history, relevant physical examination, requisition of any appropriate laboratory studies, and creation of a holistic health assessment that takes into account body, mind and spirit.

I utilize an array of treatment modalities in my practice including specific supplementation, customized dietary intervention, lifestyle modification, western and chinese herbology, acupuncture, intravenous and intramuscular injection therapy, pharmaceuticals, fire-cupping and clinical muscle manipulation.


Functional Medicine
Hormone Balance and Bioidentical Hormone Replacement Rejuvenation and Aesthetic Medicine
Recovery from Injury and Surgery
Sports Medicine
Peak Performance Enhancement Medicine
Holistic Pain Management
Mood and Emotional Wellness
Gastrointestinal Health
Women’s Health
IV and Injection Therapy
Natural Functional Detoxification

Bodywork (Fire-Cupping, Gua Sha, Tuina, Massage and Muscle Manipulation) Herbal Medicine
Integrative Cardiovascular Care

Thyroid Health
Diabetes and Metabolic Syndrome